Shivam Chowdhary – Medium

Shivam Chowdhary

Shivam Chowdhary

GTM -3 — Data Layer & CrossDomain tracking

Once you switch gears to preview mode in google tag manager, it gives you a mirror of your site events and how the data layer tracks…

Jan 19, 2021

GTM -3 — Data Layer & CrossDomain tracking

Jan 19, 2021

Shivam Chowdhary

BigQuery

BQ is a datawarehouse primarily used by the BI, analysts. It is not extensively used by developers as it is not a database that has CRUD…

Jan 10, 2021

BigQuery

Jan 10, 2021

Shivam Chowdhary

The Data Layer

The data layer is a data structure that beholds information about user centric activities and clickstream metrics.

Dec 27, 2020

The Data Layer

Dec 27, 2020

Shivam Chowdhary

GTM -2

Tracking Engagement — Clicks, Scrolls, Videos

Dec 21, 2020

GTM -2

Dec 21, 2020

Shivam Chowdhary

GTM — Another piece in the puzzle of CX

Google tag manager is a tool, offered as a standard mode of service within the google marketing platform, to make tagging and tracking a…

Dec 6, 2020

GTM — Another piece in the puzzle of CX

Dec 6, 2020

Shivam Chowdhary

Multi-Channel funnels, attribution and Measurement protocol

MCF reports are different from the generic reports, i.e the acquisition reports, real-time, audience, behaviour reports as they use a…

Nov 30, 2020

Multi-Channel funnels, attribution and Measurement protocol

Nov 30, 2020

Shivam Chowdhary

GA: Under the rug

GA a crisp prod within the versatile bundle of the google, used to track hits to one’s website has a lot to offer. Will be discussing the…

Nov 21, 2020

GA: Under the rug

Nov 21, 2020

Shivam Chowdhary

Using analytics to find conversion opportunities

Conversion is the most favourite word for a marketer. Fortunately GA gives you so much information about conversion and its wildcards…

Nov 14, 2020

Nov 14, 2020

Shivam Chowdhary

Google Analytics Demystified -2

Scope of this post covers features and audit settings within GA

Nov 1, 2020

Nov 1, 2020

Shivam Chowdhary

Google Analytics: DeMystified — 1

GA overview, architecture and reports.

Oct 25, 2020

Google Analytics: DeMystified — 1

Oct 25, 2020

Shivam Chowdhary

Shivam Chowdhary

Data Savvy engineer — Exploring Cx as a service for channel optimisation and services. You can find more about me https://www.linkedin.com/in/shivamchowdhary/

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