Shivam ChowdharyGTM -3 — Data Layer & CrossDomain trackingOnce you switch gears to preview mode in google tag manager, it gives you a mirror of your site events and how the data layer tracks…3 min read·Jan 19, 2021----
Shivam ChowdharyBigQueryBQ is a datawarehouse primarily used by the BI, analysts. It is not extensively used by developers as it is not a database that has CRUD…3 min read·Jan 10, 2021----
Shivam ChowdharyThe Data LayerThe data layer is a data structure that beholds information about user centric activities and clickstream metrics.5 min read·Dec 27, 2020----
Shivam ChowdharyGTM — Another piece in the puzzle of CXGoogle tag manager is a tool, offered as a standard mode of service within the google marketing platform, to make tagging and tracking a…4 min read·Dec 6, 2020----
Shivam ChowdharyMulti-Channel funnels, attribution and Measurement protocolMCF reports are different from the generic reports, i.e the acquisition reports, real-time, audience, behaviour reports as they use a…3 min read·Nov 30, 2020----
Shivam ChowdharyGA: Under the rugGA a crisp prod within the versatile bundle of the google, used to track hits to one’s website has a lot to offer. Will be discussing the…5 min read·Nov 21, 2020----
Shivam ChowdharyUsing analytics to find conversion opportunitiesConversion is the most favourite word for a marketer. Fortunately GA gives you so much information about conversion and its wildcards…4 min read·Nov 14, 2020----
Shivam ChowdharyGoogle Analytics Demystified -2Scope of this post covers features and audit settings within GA4 min read·Nov 1, 2020----
Shivam ChowdharyGoogle Analytics: DeMystified — 1GA overview, architecture and reports.7 min read·Oct 25, 2020----